Experience

Mid-Weight Designer / Smart Soho /
Oct 2023 - Present

  • Conceptualised and executed concepts for brand identity projects, translating client briefs into cohesive visual identities, including logo design, typography, and brand guidelines.
  • Directed the design and development of digital and print collateral across brochures, newspapers, vinyls, and large-scale hoarding, to a brand cohesive and high quality print-ready finish.
  • Managed motion and interactive project pipelines, overseeing the production of animations and ensuring seamless integration across web and video projects.
  • Designed and developed websites across platforms like WordPress, Breakdance, Avada and Wix, implementing custom HTML, CSS, and JavaScript solutions to enhance user experience.
  • Led the installation and maintenance of critical IT infrastructure, including network attached storage systems for the film department, to improve workflow efficiency and project organisation.
  • Served as a primary client contact, defining project timelines, setting expectations, and ensuring smooth communication throughout the design process.
  • Self-taught 3D animation in Cinema 4D, recognising a gap in the agency skillset and leveraging it as a competitive advantage across projects.

Team Lead / Brixton Finishing School /
2025 - 2025

  • Selected as a Guide for an 8 week industry training programme supporting students from underrepresented backgrounds, aged 18 to 25.
  • Acted as a sounding board to help students develop ideas, refine concepts, and approach briefs with clarity.
  • Delivered constructive, actionable feedback on weekly deliverables to support continuous improvement.
  • Shared industry knowledge, resources, and practical advice to enhance students’ employability and understanding of real world workflows.
  • Led weekly group sessions to review progress, troubleshoot challenges, and guide project development.
  • Established team expectations and working principles during an initial in person onboarding session.
  • Collaborated with the other team lead to ensure consistent guidance and support.
  • Supported students in completing and presenting programme briefs.

Junior Designer / Smart Soho /
July 2022 - Oct 2023

  • Designed and developed engaging motion graphics and animations, complementing brand storytelling across digital and video touchpoints.
  • Executed design and layout for brochures, floorplans, maps, and custom fonts, ensuring brand cohesion and alignment across client projects.
  • Anticipated and pre-planned solutions to a variety of potential technical problems to ensure frictionless longevity of projects.
  • Provided technical support and problem-solving for design and animation challenges, ensuring smooth project execution.
  • Supported in the creation of key marketing collateral, contributing to the development of high-quality digital and print assets.
  • Worked collaboratively with clients and internal teams, interpreting briefs and revising designs to align with project ambitions.

Graphic Designer / Procreate London /
Feb 2022 - July 2022

  • Interpreted client briefs, maintained communication, and ensured creative alignment with revisions as needed.
  • Applied UI/UX principles using Figma and Adobe XD.
  • Balanced multiple creative briefs effectively.
  • Collaborated efficiently with designers, both in person and remotely.
  • Increased audience engagement by 45% on a long-term client’s social media.
  • Managed and scheduled social media content via cloud-based CRM platforms.
  • Worked across OOH and DOOH campaigns as a multidisciplinary creative.

Digital Asset Creator / Hooked Events / July 2021 - Jan 2022

  • Designed visual content for Instagram, SoundCloud, and Facebook, ensuring demographic suitability.
  • Adapted graphics based on audience feedback and performance monitoring.
  • Leveraged social media engagement to promote events and key details.

Alternate Captain / Lee Valley Lions /
2023 - Present

Education

Creative Advertising (BA) / University of Lincoln / 2017 - 2020

  • Explored the relationship between conceptual thinking, copywriting, and design.
  • Worked on creative briefs for clients, such as Penguin, Pipers, B&Q and Classic FM, through a range of media, including television storyboards, OOH, and guerrilla.
  • Developed and pitched two 360 campaigns, with one becoming a client favourite.
  • Regularly worked to strict deadlines and balanced other academic responsibilities.
  • Consistently worked in a small team to develop thoughts into concepts that resulted in well-rounded creative campaigns.
  • Extensively practiced within a studio-setting to build confidence in digital literacy.
  • Became familiar with the importance of research and the ability to empathise with the target audience.

ADcelerate After Dark / Brixton Finishing School / 2022 - 2022

  • Attended after-hours classes focused on how current skills can be applied in the advertising industry, the different elements that make up advertising campaigns, how to sell yourself and stand out from the crowd, how to hone your networking skills, and how to pitch.
  • Played a lead role within my assigned creative team, organising the team and overseeing the strategic response to the brief, then distilling that down into a creative brief to inspire the creatives.

Interactive Design / University of Lincoln /
2016 - 2017

Creative Media Production / Stafford College / 2014 - 2016

Various BCS Qualifications / West Notts College /
2021 - 2021